Something I've noticed lately is that some users are treating the Twitter "Favorite" function as equivalent to the Facebook "Like" function. They may seem equivalent, but the functions have important difference.
When you Favorite something on Twitter, it's a designation that is for your use. Twitter allows you to sort out your Favorited tweets in a separate list. In that regard, the Favorite function behaves like a bookmarking tool. From a personal usage standpoint, this is quite convenient, as it lets you keep track of people, links, comments and other tweet material that you found valuable and want to keep track of.
However, when you Favorite a tweet, that designation is made known only to you and to the originator of the tweet. For example, on my Interactions page, I can see that many people Favorited some of the hashtaggery tweets I sent out. I can also see that one of those tweet was Retweeted twice. Consider this from the standpoint of the rest of Twitter. While I'm pleased and gratified that my tweets were worthy of being Favorited, the rest of Twitter doesn't see that. They can't see your endorsement of my slivers of wit unless you Retweet them.
In contrast, when you "Like" something on Facebook, the world can see that you liked it. The world can also see how many other people Liked it. This is, in the parlance of social media, a form of crowd-wisdom vetting or endorsement. For example, this post by Monica Marier (author of the "Must Love Dragons" series and generally delightful person) has 23 Likes (at last count), with 6 comments. Monica can see this level of endorsement, just as she could see Favorites on Twitter. Additionally, however, anyone else reading their Facebook timeline would see right away that, in the opinion of these 23 people, this post has merit.
Also in contrast to Twitter, if someone were to Share this on Facebook, that wouldn't be apparent by looking at the original post. The Shared post would have a "via X" designation over on the other person's timeline, but simply by looking at this post, I can see that 23 people Liked it, but I can't tell if it went any further than this.
Why do I care about this difference between a Twitter Favorite and a Facebook Like? Why should you?
The coin of the realm in social media is amplification. Telling the original author that you enjoyed their work is a good thing. Telling other people that you enjoyed that author's work is even better. Facebook combines these in the Like function. Twitter combines them in, not in the Favorite function, but rather in the Retweet function. If you've Retweeted something, the endorsement is implicit for the original author.
To summarize: If you want to laud and promote someone on Twitter, use Retweet. On Facebook, use Like.
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| Favorites and Retweets on Twitter |
However, when you Favorite a tweet, that designation is made known only to you and to the originator of the tweet. For example, on my Interactions page, I can see that many people Favorited some of the hashtaggery tweets I sent out. I can also see that one of those tweet was Retweeted twice. Consider this from the standpoint of the rest of Twitter. While I'm pleased and gratified that my tweets were worthy of being Favorited, the rest of Twitter doesn't see that. They can't see your endorsement of my slivers of wit unless you Retweet them.
"If you want to laud and promote someone on
Twitter, use Retweet. On Facebook, use Like."
In contrast, when you "Like" something on Facebook, the world can see that you liked it. The world can also see how many other people Liked it. This is, in the parlance of social media, a form of crowd-wisdom vetting or endorsement. For example, this post by Monica Marier (author of the "Must Love Dragons" series and generally delightful person) has 23 Likes (at last count), with 6 comments. Monica can see this level of endorsement, just as she could see Favorites on Twitter. Additionally, however, anyone else reading their Facebook timeline would see right away that, in the opinion of these 23 people, this post has merit.
| Likes and Shares on Facebook |
Why do I care about this difference between a Twitter Favorite and a Facebook Like? Why should you?
The coin of the realm in social media is amplification. Telling the original author that you enjoyed their work is a good thing. Telling other people that you enjoyed that author's work is even better. Facebook combines these in the Like function. Twitter combines them in, not in the Favorite function, but rather in the Retweet function. If you've Retweeted something, the endorsement is implicit for the original author.
To summarize: If you want to laud and promote someone on Twitter, use Retweet. On Facebook, use Like.
===== Feel free to comment on this or any other post.







